Privacy policy
EAST TRADING GMBH, Lessingstraße 10a, 89231 Neu-Ulm
represented by Managing Director Philipp East

Tel: 0731 40342105

Responsible for content:
EAST TRADING GMBH, Lessingstraße 10a, 89231 Neu-Ulm
represented by Managing Director Philipp East

Tel: 0731 40342105

VAT Identification No: DE286406962
Tax Reference No: 151/125/20381
Revenue Office Ulm: Neu-Ulm
Commercial Register: Memmingen District Court, HRB 15327

We are the operator of the website and the controller within the meaning of the Federal Data Protection Act (BDSG). We protect your privacy and your personal data. We collect, process and use your personal data in accordance with the content of this Privacy Policy and the applicable German data protection laws, in particular the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). This Privacy Policy informs you about what personal data we collect, process and use.

In addition, the following shall apply:

1. Information on the collection of personal data and provider identification
(1) In the following, we inform you about the collection of personal data during your use of this website. Personal data includes all data that refers to you personally, such as your name, postal address, email addresses and use behaviour.
(2) The service provider pursuant to Sec. 13 Telemedia Act (TMG) and controller pursuant to Sec. 3 (7) Federal Data Protection Act (BDSG) is East Trading GmbH, Lessingstraße 10a, 89231 Neu-Ulm, represented by Managing Director Philipp East; see the Legal Notice for further details.

2. Right to information and right of revocation
(1) You have the right to request information from us at any time on the data we store about you as well as its origin, recipients or categories of recipients to whom this data is passed on and the purpose of storage.
(2) If you have given your consent to the use of your data, you may revoke this consent at any time.
(3) Please address any requests for information or objections to data processing to Dr. Joachim Schmid, Privacy Officer, by email to or by post to the address stated in Section 1 (2).
3. Data security
We take all technical measures to guarantee data security, in particular to protect your personal data against risks during data transmission and to prevent third parties from gaining knowledge thereof. These measures are adapted to the current state of the art as necessary.

4. Collection of personal data during use for information purposes

(1) If you use the website solely for the purpose of obtaining information, i.e. if you do not log in to the website, register or otherwise transmit information to us, we do not collect any personal data, with the exception of the data transmitted to us by your browser to enable you to visit the website. This data includes:

IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific site)
Access status/http status code
Data volume transmitted
Website sending the request
Operating system and its interface
Language and version of browser software

This means that we collect information such as the data volume transmitted, the site from where you access our website as well as other connection data and sources you access. This is usually done by using log files and cookies. Cookies are small text files that are stored on your hard disk by your browser and transmit certain information to the entity placing the cookie (in this case to us). Cookies cannot execute programmes or infect your computer with viruses. They serve to improve the overall user friendliness and efficiency of the website.
(2) Our website may use the following types of cookies:
Transient cookies (temporary use)
Persistent cookies (time-limited use)
Third-party cookies (from external providers)
Flash cookies (permanent use)

Cookies are text files that are stored on your computer and enable your Internet use to be analysed. Transient cookies are deleted automatically when your close your browser. They include in particular session cookies. Session cookies store a so-called session ID which can be used to allocate various requests from your browser to a single session. This way, your computer can be recognised when you return to the website. The session cookies are deleted when you log out or close your browser. Persistent cookies are deleted automatically after a predetermined period of time, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser. You can configure your browser settings according to your wishes and refuse to accept third-party cookies or all cookies, for example. However, you should be aware that in this case you may not be able to use all functions of this website. The employed flash cookies are not managed by your browser but by your flash plug-in. Flash plug-ins store the necessary data independently of the browser you are using and do not have an automatic expiry date. If you do not wish flash cookies to be processed, you need to install a corresponding add-on, such as “Better Privacy” for Mozilla Firefox (https// or Adobe Flash Cookie Killer for Google Chrome.

(3) This information is stored separately from any other data submitted to us. In particular, the data stored by the cookies is not associated with your other data.
5. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and enable your website use to be analysed. As a rule, the information generated by the cookie about your use of this website is transferred to and stored on a Google server in the U.S. If IP anonymisation is activated on this website, however, your IP address is shortened beforehand by Google within member states of the European Union or other contracting states to the Agreement on the European Economic Area.
Only in exceptional cases is the full IP address transferred to a Google server in the U.S. and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your website use, compiling website activity reports and providing further services relating to website and Internet use to the website operator. The IP address transferred by your browser as part of Google Analytics will not be associated with any other data held by Google. You can prevent the installation of cookies by selecting the appropriate setting in your browser software; however, you should be aware that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie in relation to your website use (incl. your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in, which is available under the following link:

You can prevent the collection of data by Google Analytics by clicking on the link below. An opt-out cookie will then be set that prevents the future collection of your data upon visiting this website: Deactivate Google Analytics Please find more detailed information on terms of use at and on data privacy at Please note that on this website the code “gat._anonymizeIp();” has been added to Google Analytics in order to guarantee the anonymous collection of IP addresses (known as IP masking).

6. Purpose of use
If you use our website for placing orders and other transactions, we use your data exclusively for the purpose of processing and handling your requests, complaints and any other measures related to contractual purposes. Any personal information collected for this purpose, such as your name, postal address, telephone number, email addresses and possible payment details, is collected and stored in compliance with the statutory provisions. Your personal data will be kept strictly confidential. Your personal data is only passed on to third parties if this is required for the fulfilment of the contractual purpose, in particular to service providers such as invoicing parties, subcontractors commissioned by us, suppliers, software licensors and other contract partners involved in the supply chain to execute the order. As a rule, we do not use your data to collect personal data, to transfer data to third-party providers and/or marketing platforms and the like. We use your data for marketing purposes only if you have given your express consent to this effect. You can object to the use, processing and transfer of personal data for marketing purposes at any time by sending an informal message to the indicated postal address or email address. Your personal data will then be used to send you electronic mail for advertising and marketing purposes (newsletter), provided that you have given your prior express consent to this effect using the “double opt-in process” or you have expressly requested such electronic mail. Should you no longer wish to receive electronic mail, you can also easily unsubscribe at any time. To unsubscribe from our newsletter, please use the link specifically provided for this purpose at the end of each newsletter and confirm your decision in the form displayed.

7. Data security
All information you transmit to us is stored on severs within the European Union. Unfortunately, the transmission of information via the Internet is not completely secure, which is why we cannot guarantee the security of data transmitted to our website via the Internet. However, we secure our website and other systems against loss, destruction, access, modification or distribution of your data by unauthorised persons by taking technical and organisational measures. Your personal data is transmitted in encrypted form. We use SSL encryption technology for this purpose.

8. No disclosure of personal data
We do not pass on your personal data to third parties, unless you have consented to such disclosure of data or we are entitled or obliged to disclosure under statutory provisions and/or by official or court orders. This may include in particular the provision of information for the purpose of criminal prosecution, the preservation of public order and safety or the enforcement of intellectual property rights.

9. Data privacy and third-party websites
The website may contain hyperlinks to and from third-party websites. If you follow a hyperlink to one of these websites, please be aware that we are unable to accept responsibility for the contents of external websites or their privacy policies. Please make sure to read the respective applicable privacy policies before transmitting any personal data to these websites.
10. Amendments to this Privacy Policy
We reserve the right to amend this Privacy Policy at any time with effect for the future. The latest version is available on the website. Please visit the website regularly to find out about the applicable privacy policy.

11. Your rights and contact
You have the right to receive free-of-charge information on your personal data at any time as well as to request its correction and/or deletion and/or blocking. For this purpose and/or to obtain more detailed information on this, please contact our support using the indicated email address. Should you have any questions, comments or enquiries concerning the collection, processing and use of your personal data by us, please also contact us using the contact details provided.

12. Newsletter
If you wish to subscribe to the newsletter offered on the website, we need you to provide us with a valid email address. Other personal data can be provided to us on a voluntary basis. The registration process takes place using the double opt-in process: In order to prevent email addresses from being abused by third parties, a confirmation email containing a confirmation link will be sent to you after you enter your data in the form. You need to click on this link to consent to receiving our newsletter. We will store the data you entered and use it exclusively for the purpose of sending the newsletter. Your data will not be passed on to third parties. The newsletter provides you with regular information on current projects and news of EAST TRADING GmbH. You may revoke your consent to the storage of your email address and its use for the purpose of sending the newsletter at any time. Each newsletter contains a link that allows you to unsubscribe from the newsletter with effect for the future.
13. Contact form
You can send us an enquiry using our contact form. We need your name and email address to answer your enquiry. Other personal data can be provided to us on a voluntary basis. Your data will be forwarded to us by email via our provider and deleted immediately after answering your enquiry, unless a statutory retention obligation exists. Your data will not be used for other purposes or passed on to third parties.

14. Point of contact for data privacy
According to the BDSG, you have the right to receive free-of-charge information on the data stored about you as well as to request the correction, blocking or deletion of this data. If you have any questions concerning the collection, processing or use of your personal data, would like to request information or the correction, blocking or deletion of data or would like to revoke any consents you have given to us, please contact our Privacy Officer:

Solicitor Dr. Joachim Schmid – Privacy Officer
Registered office:
Marktplatz 20
89257 Illertissen

Tel: 07303/90179810
Fax: 07303/90179811